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James's avatar

Thanks for the recap, Joe. I found this really interesting, especially the point about fans being what make bike racing special.

But I’m struggling with the idea that starting and finishing in front of crowds equals racing in front of crowds. That’s still just a tiny fraction of the race. The vast majority happens in isolation, with no real way for spectators to engage in person.

You mention that in-person fan activation has been largely non-existent in gravel so far. This feels like the core issue. If that’s the case, how do events like Mid South (or gravel more broadly) actually build a spectator audience beyond participants themselves?

Genuinely curious how you see that evolving, because it feels like mass participation alone doesn’t solve for spectator growth because mass participation creates participants, not necessarily fans. Without a spectator-first experience, there’s no mechanism that converts those participants into an audience.

Joe simons's avatar

I’m with you about the safety of a certain race in Girona - I rode it last year and it really surprised me (not in a good way). That’s coming from somebody who spends a chunk of the time chopping around rock gardens in the Yorkshire Dales!

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