Super insightful and an easy read to digest, thanks! The world of influencers and ambassadors (are they even one and the same?!) was such a murkey world when I joined "the business" side of cycling. Still is, on some respects. It helps that Gabe is asking the right questions.
Very interesting especially Gabe breakdown if sponsorship types and how each adds value. As I was reading I wondered about distribution and The Feed came to mind. Curious how important that is to growing the brand - presumably very? Also how much trepidation in starting up yet another sports nutrition brand / product when there are already so many.
I imagine The Feed was a key component. I’ve worked with them in the past so would like to write something with them. Hoping Part 2 will shed some light on this too.
Super insightful and an easy read to digest, thanks! The world of influencers and ambassadors (are they even one and the same?!) was such a murkey world when I joined "the business" side of cycling. Still is, on some respects. It helps that Gabe is asking the right questions.
It's still a never-ending conundrum of mine. I often feel I should write more on this. Would be good to chat.
Very interesting especially Gabe breakdown if sponsorship types and how each adds value. As I was reading I wondered about distribution and The Feed came to mind. Curious how important that is to growing the brand - presumably very? Also how much trepidation in starting up yet another sports nutrition brand / product when there are already so many.
I imagine The Feed was a key component. I’ve worked with them in the past so would like to write something with them. Hoping Part 2 will shed some light on this too.