4 Comments

Super insightful and an easy read to digest, thanks! The world of influencers and ambassadors (are they even one and the same?!) was such a murkey world when I joined "the business" side of cycling. Still is, on some respects. It helps that Gabe is asking the right questions.

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It's still a never-ending conundrum of mine. I often feel I should write more on this. Would be good to chat.

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Very interesting especially Gabe breakdown if sponsorship types and how each adds value. As I was reading I wondered about distribution and The Feed came to mind. Curious how important that is to growing the brand - presumably very? Also how much trepidation in starting up yet another sports nutrition brand / product when there are already so many.

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I imagine The Feed was a key component. I’ve worked with them in the past so would like to write something with them. Hoping Part 2 will shed some light on this too.

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